Using YouTube And Other Video Sharing Websites To Get Traffic
YouTube has take the Internet by storm, offering millions of online video clips covering everything from dancing dogs through to the latest TV programs from some of the UK's leading TV stations. Most of the videos on YouTube are posted by everyday people either seeking fame or wanting to get their message across and this is a prime opportunity for any business, service or product to get a big focus on what they are offering, and all of this for free!
The types of video that can work really well for your website include '
How To Videos ' Everyone needs to know something at some stage of their life and with other people often knowing how to do what is needed, you can bet your money that they will have released a "how to" video on YouTube. This can be a fantastic way of getting traffic for your product or service. For example, if you were selling vacuum cleaners you could release a video titled "How To Remove Tough Stains With A Vacuum Cleaner" and show them how its done. This type of advertising can take a while to really prosper, but after a few videos you will soon become an authority for this field and people will remember you when it comes to choosing a related product.
Location Videos ' If you are planning a trip to see a town in the middle of the country or are looking to take a holiday in a sunnier place, you will often have a quick look on YouTube to see what it is like and whether it will suit you. Therefore, if your company or service is based in such a location, you can turn this around to your advantage and record an informational video about the area whilst also making sure you mention your product or services within the masterpiece.
Informational / Tutorial Videos ' With the emergence of sites like YouTube and Dailymotion in the past two years, more and more internet users are turning to these sites if they are stuck doing something and need more help. For example, if you are unsure how to use your new coffee machine or need help when it comes to changing a fuse, you will find a video that will take you through the process, meaning an end to printing and reading endless guides and instruction documents.
Top Tips Videos ' Everyone loves top tips, traditionally in the form of articles like this one, but these days more so in the video format as people do not really have the time to read a lot of information in this busy world so are quickly turning to video. The nice thing about top tips videos is that you are normally doing a video to promote your product or service, so you can easily speak with confidence and knowledge with regards to the message you are trying to get across.
Funny / Controversial Videos ' Although you have to be very, very careful when it comes to posting a video of this nature, it can sometimes work in your favour to have something humorous or a little controversial which could end up becoming viral. Bear in mind we have written this article from a business or services website point of view, so you do need to make sure that if you do try and do something a little bit different that it does not do any harm to your reputation or standing for the information you offer.
About the Author:
Ian Spencer works for Clear Web Services, a SEO Web Optimisation and Web Design company serving the Forest Of Dean, Gloucestershire and South Wales. He has worked in the SEO and Internet Marketing world for many years, and working in partnership with another company has launched the new SEO business. Web Design Gloucester For More Information, please call 01594 835 857 or email info@clearwebservices.com
