Business Owners - Should You Make Your Own YouTube Videos?
Do you love YouTube? Can't get enough of watching free videos online? Have you ever considered creating your own YouTube clips? If you do, you're one of millions. If you don't, you're missing out on what millions of people are tuning into everyday - and a potential customer base as well.
Most people who use YouTube are viewers, not content creators. That means there's a lot of audience to share. You may think it takes lots of guts or expensive equipment to make YouTube videos - but the truth is, it really doesn't. If you have never made a video before, you may be wondering whether or not you really should. The answer should be simple - yes! Any place that gives you web traffic and brand awareness for free should be a place where you're targeting your potential customers.
The truth is, YouTube is no longer the "future" of the web - it's one of the kings. It's the fourth visited website in the world, according to Alexa.
Having an audience can be exciting, fun, and sometimes scary. But you don't necessarily have to sit in front of a camera to make your videos, either. And can you really afford not to try and cash in on some of YouTube's traffic for free?
A Look at the Advantages of Creating Videos on YouTube
YouTube videos can be just about whatever you want them to be. The most popular videos on YouTube right now include comedies, slide shows, video blogs, how-to's, and music videos. Whether you want to make a video blog of yourself to introduce the fact of your company to the world, or you want to start educating consumers about your products, there are plenty of means and ways for you to do so without a whole lot of expense.
YouTube accepts videos on a wide variety of different subjects. Videos range from highly creative to dull business presentations. The amazing thing is, most videos have at least 50 to 100 views within the first week of posting. As a business owner, you can choose to do a tutorial, video blog, sketch, or presentation about your products or services.
Equipment Needed to Create a YouTube Video
Of course, you will need to have a video recording device of some sort. If you're not worried about quality, many cell phones now come equipped with video recording capabilities. In addition to cell phones, you can also use traditional camcorders and web cams. You can also create photo slideshows, complete with subtitles, music, and text, using Window's Movie Maker. This is great if you want to do a short presentation on what your company does. High quality clip art and some good copy, along with appropriate music, can make a big difference in your presentation.
For a high quality YouTube video, you will want to have a movie editing software program - especially if you have used a web cam or lower-quality video device. Movie editing software programs give you the ability to preview your videos before uploading them to YouTube, but you should also be able to edit them.
Getting Your Movie Onto YouTube
Once you made one of your videos and uploaded it onto your computer, you will find that getting your video uploaded to YouTube's website is just as easy. All you need is an account - with a screen name, preferably tailored to your keywords or business. Once you're logged into the website, you simply select "My Videos". YouTube will tell you that you don't have any videos and invite you to upload one.
After the Upload
After you have uploaded your videos to YouTube and they are available for viewing, anyone with an internet connection can visit the YouTube website to view your videos. YouTube's videos are also added to Google Video search. This means that just one of your videos may be seen by thousands of people! In fact, if those viewers are registered members of YouTube, they can rate your YouTube videos or even leave comments for you. This feature is great - you can see what works for you and what doesn't. And if your video is rated low, you can always take it down.
Your First Video is Just the Beginning
YouTube is a great tool for marketers and small business owners, and it would be impossible to cover the in's and out's in one article. This article is the first in a series of articles on YouTube for Business. Learn more about how to use YouTube and make the most of your viewing audience. YouTube can be a fun and exciting tool to grow your business, and it's always free to experiment and use.
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